On September 30th, 2017 Coldwater Eyewear was invited to donated some sunglasses to the kids at the Next Up Foundation Fundraiser. All proceeds and sales from our pop-up booth was donated to the Next Up Foundation. Our skate team was also invited to enjoy some Brazilian BBQ with a great skate session at their headquarters
The NextUp foundation is a non-profit organization that helps kids through action sports and afterschool programs. From teaching how to take their first push on skateboard, tutoring them in academics computer skills, they always looking out for youth of today. Helping keep stray away gang violence drugs, about skate industry general academics.